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Investment guidance from real people, made easy.


Investing in your financial future should be as simple as possible.  Our mission is to unravel complex problems with simple solutions, offering individualized attention to each customer. 

For us, we expect it to be a lot of work, and a labor of love.  Let it be our pleasure to help you achieve your financial goals.

Our Coverage


As part of our commitment to provide you with quality service, we have formed strategic business alliances with a number of valuable financial institutions small and large.  As the first stop for clients who have questions and concerns regarding their finances, we maintain our independence, so we can pool our resources specifically to meet your needs.  We have the freedom to bring you the investments that are appropriate for you.



A Business Where People Answer Your Call

Invest with confidence, knowing that through Goodwin, Lademan and Associates Financial, LLC you can access modern investment platforms while still receiving a personalized approach.


Experience the Process

Brian D. Goodwin, AIF® will work with you to systematically manage the complexities of saving for the future, so you can easily understand where you want your future savings to be and the potential steps to get there.


A Heart for Service, Back to the 1940s

Feel good about supporting a business with strong stable roots from the community near you. Mr. Goodwin’s family has employed a heart for service around the Downriver Area, going back to the 1940s.


Learn About Products & Services You May Need, Even When You Don’t Know You Need Them.

Licensed to offer a wide range of services and products.


About Goodwin, Lademan and Associates  – 6736 Allen Rd. Allen Park, MI 48101

Since the 1940’s, three generations of our family have been serving needs of Southeast Michigan. Our continued success is attributed to the wealth of knowledge and experience we offer our clientele. We can reference our degrees and professional designations to indicate an ongoing commitment to offering services with integrity. Our high technology capabilities also allow us to deliver state of the art service. 


Brian Goodwin, AIF® has been helping clients save for retirement and establish their retirement income plans since July of 2007. As a graduate of University of Michigan, Accredited Investment Fiduciary (AIF®) and having a deep history with independent high service family businesses, Brian is committed to sharing the multiple resources of his team to your benefit. Mr. Goodwin offers Personal and Commercial Property and Casualty Insurance Coverages through Goodwin, Lademan and Associates Insurance, Inc. All securities are offered through Sigma Financial Corporation, a member of FINRA/SIPC. Fee-based investment advisory services are offered through Sigma Planning Corporation, a registered investment advisor.


About our relationship with Sigma Financial Corp, and SPC

Goodwin, Lademan and Associates Financial, LLC is the resource you see while visiting Brian at his Allen Park office, but there is an army of professionals working behind the scenes to take care of the various financial needs that occur over a person’s life. As a registered representative with Sigma Financial Corporation, Mr. Goodwin can access that army and their knowledge on your behalf. Sigma Financial Corporation is a comprehensive financial services firm committed to helping our clients improve their long-term financial success. Their customized programs are designed to help manage our clients’ wealth by delivering an unprecedented level of personalized service.

Since 1983, Sigma Financial Corporation has been working with advisors to help in leading clients to financial freedom, living up to the motto: "Financial planning today for financial freedom tomorrow." Today, Sigma Financial Corporation stands out as one of Michigan’s premier independent broker/dealers. Sigma Financial Corporation services all 50 states.

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Here you may request an appointment, ask a question, let us know the best time to contact you or just make a comment.

A real person will respond, so if you know you need an advisor but can't figure out what to ask, just let us know how to best get in touch. Privacy is important to us, so feel comfortable providing your contact info. Your information will be kept confidential. When finished, click the submit button to send your contact request. You will receive a response from us shortly.

6736 Allen Road
Allen Park, MI 48101

Tel: 734-287-2400

Fax: 734-287-5966


Monday: 9:00am - 5:00pm

Tuesday: 8:00am - 5:00pm

Wednesday: 9:00am - 5:00pm

Thursday: 9:00am - 5:00pm

Friday: 9:00am - 5:00pm

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